“We want people to feel safe, welcome and in control of their experience,” said Hilary McQuaide, a TikTok spokeswoman. The company said last month it had removed more than 100 million videos between April and June for harassment, “hateful behavior” and other concerns - roughly 1 percent of the 11 billion videos that had been posted in those three months. Harassment is an internet-wide issue, and TikTok has said it’s working to strengthen its creator protections, including by allowing people to automatically block offensive comments. The app’s collaborative video tools, he said, have been used to make “hate comments come to life.” Josh Helfgott, 33, posts TikTok videos about LGBTQ news and issues to his more than 5 million followers. And getting big too quickly, some said, often meant their videos would be seen by viewers who hated what they said, how they looked or who they were - and had many ways to tear them down. The app’s culture of fast-twitch reactions and fleeting fame has left many creators feeling overwhelmed by dashed-off insults or mean-spirited critiques. TikTok’s sticky, colorful, endlessly amusing platform promises a scale of virality unlike anything else on the internet, and its algorithm is built to blast creators’ videos to crowds of anonymous strangers in hopes of maximizing their spread.īut TikTok is designed for entertainment, and no one is guaranteed a receptive audience. In interviews with more than three dozen TikTok creators, many noted that the app’s reach often brings with it relentless demands: from angry commenters, from audience expectations, even from the algorithm itself. Part 3: As Washington wavers, Beijing exerts control.īut this new era of instant, inexplicable attention has also come at a price. The web’s most popular app has reshaped American culture, hypnotized the world and sparked a battle between two global superpowers. The app’s promise is especially attractive to the millions of young people aspiring to a life or career as an online influencer. TikTok has become the world’s biggest gatekeeper for online fame, and its rise has helped supercharge an internet reality: One great moment can be the difference between a celebrity and a nobody. You’ve got to learn to deal with the hate.” “Those people who’ve chosen not to like you, they’re going to see you, right there on their screen, and nothing you do is going to make a difference. “You don’t realize the impact of having so many eyes on you,” she added. You have to be constantly fighting against other content creators to be seen,” she said. “There is this power TikTok has: It’s just so, so popular, and that can be a scary thing. “One minute you can have it all, and the next you can have nothing,” she said.
She’s refused to sleep some nights so she could watch her phone, anxious about how viewers would respond.
Junna Faylee, 21, makes anime and gaming videos for more than 9 million TikTok followers.
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